Gen Z and Insurance Sales: The Perfect Match

Every year, more seasoned insurance agents in America reach retirement age. Because of that, there’s more room for younger agents in an industry that’s already ideal for Gen Z.

Why is Gen Z so poised to take over? Keep reading to find out!

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Why Choose Gen Z for Selling Insurance?

Gen Z’s representation in the workforce is projected to rise from 27 percent to 31 percent by 2035. This jump solidifies them as the largest generation in the job market.

The average age of independent insurance agents is closer to retirement than you may think. 50 percent of insurance agents are expected to retire in the next 15 years. That’s a lot of opportunities for a generation well acquainted with the struggles of finding a job. This is particularly true following the aftermath of the 2020 pandemic.

The length of time studies show of how long Gen Z workers tend to stay at a job. Gen Z prioritizes career mobility, mental health, and an alignment with their personal values. They want careers that mean something to them that will have a lasting, positive impact.

Insurance agents must be flexible and adaptable to thrive in the industry. Gen Z has that upward edge.

Gen Z wants careers that mean something to them that will have a lasting, positive impact.

Passionate Workers for the Insurance Industry

Gen Z professionals are looking for meaningful careers with a positive purpose. This could likely come from a prolonged lack of socialization due to the COVID-19 pandemic.

The majority of Gen Z graduated from high school or college during the period where social distancing was crucial. Knowing that, the craving for in-person connections in the workface is more prevalent.

Your actions have an impact on the lives of your clients in an insurance career, making it a nice work-home for this generation.

Social Interaction in Insurance Sales

Because of the need for social interaction, Gen Z also tend to favor in-office work. In fact, most enjoy a hybrid-remote schedule or flexibility. They also prefer to work with modern tools and technology. To pair with that, an insurance agent career is a solid choice — especially when partnered up with an FMO like Ritter!

Eagerness to Learn and Expand Career Growth

Gen Z also wants to learn from willing mentors. The relationship between mentor and mentee is incredibly important to Gen Z. They want someone who is willing to help them navigate their personal career journeys and continue to progress their goals.

If you have an agency where you need to build your downline, considering Gen Z is a great option to expand your business!

Gen Z could become a powerhouse working in insurance with the right guidance to further their career growth.

Adaptable and Flexible Like the Insurance Sales Industry

The insurance industry is always changing. Because of that, it’s a haven for Gen Z workers looking for a challenging, innovative career role. The pandemic caused everyone to adapt to keep things running smoothly in a more remote setting.

They grew up with technology, excelling at innovating their processes by transitioning to remote work or school models.

After the challenges of the 2020 pandemic, they have been through so many changes and have adapted to them as a result.

They also want to implement these changes to optimize the processes currently in place, making work even easier. The simpler things are for insurance agents’ clients, the better for the industry.

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Gen Zers looking for a meaningful, positive career are likely to find it in the insurance agent industry. Life as an insurance sales agent can hit all the marks for Gen Z with benefits such as:

  • Flexible schedules
  • Growth opportunities
  • Fair compensation

Thinking of becoming an insurance agent? Selling insurance is a rewarding career path for the many people who choose to pursue it. If you think insurance is your calling, check out our free guide, Your Step-By-Step Guide to Getting Started in Insurance Sales!



Are you looking to start or transition to a career in insurance sales? You’ve come to the right place! Ritter helps prepare insurance professionals for everything the industry throws at them. Complete your free registration with Ritter today!

Not affiliated with or endorsed by Medicare or any government agency.

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